Buried Hearts Dominates April 2025 K-Drama Brand Rankings With Impressive Big Data Performance
In a powerful display of popularity and public influence, Buried Hearts has claimed the No.1 spot in the April 2025 Korean drama brand reputation rankings, as revealed by the Korea Corporate Reputation Research Institute. This month’s ranking is based on a comprehensive analysis of 72,118,648 brand big data points, covering 20 major dramas that aired between March 8 and April 8, 2025.
The brand reputation index is a trusted metric that evaluates a drama’s overall market performance by analyzing consumer engagement, media coverage, communication buzz, online community activity, and viewership impact.
Topping the list, Buried Hearts achieved a brand reputation index of 8,149,590, standing out with a participation index of 1,799,422, a media index of 2,013,183, a communication index of 1,532,114, a community index of 1,235,557, and a viewing index of 1,569,314. This reflects the drama’s strong hold across various digital platforms and media channels, highlighting its resonance with both domestic and international audiences.
Securing the second position was The Art of Negotiation with a total brand index of 7,142,091, thanks to high media and community engagement scores. In third place, Undercover High School maintained a solid footing with a brand index of 6,953,880, particularly excelling in community buzz.
The fourth and fifth places went to Cinderella Game and When Life Gives You Tangerines, scoring 5,591,161 and 5,444,504 respectively. While Cinderella Game shined in media presence, Tangerines stood out with an exceptionally high participation score.
Here Are the Top 20 Korean Dramas for April 2025:
- Buried Hearts
- The Art of Negotiation
- Undercover High School
- Cinderella Game
- When Life Gives You Tangerines
- For Eagle Brothers
- Divorce Insurance
- Hyperknife
- My Merry Marriage
- The Potato Lab
- Friendly Rivalry
- The Witch
- Mother & Mom
- The Trauma Code: Heroes on Call
- Weak Hero Class
- Desperate Mrs. Seonju
- Karma
- Villain Everywhere
- My Dearest Nemesis
- Way Back Love
These rankings not only reflect viewer preferences but also set the stage for promotional strategies and future drama productions. With Buried Hearts reigning supreme this April, it’s clear that emotionally charged storytelling continues to captivate audiences worldwide.
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